Search Engine Optimiztion


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Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search,local search, video search and industry-specific vertical search engines. This gives a web site web presence.

Before you can start writing your site content, it is essential for search engine optimization, that you first develop the table of highly profitable keywords applicable for your Web site, and the corresponding site structure.

Now it's time to fill that structure with content that accomplishes two critical goals...

1) Deliver valuable information to your readers - your visitors must get what they are looking for. Help them solve their problems and quests. Satisfy the whole reason why they are doing the search. You must really know and like the subject for this.

2) Convince each search engine that you are the most relevant (at least in the Top 30, preferably in the Top 10) for the keywords that you target. Keywords are one of the most important things in search engine optimization.

Here are your goals in more detail...

1) Your potential visitors must find you on the first or second page of the search results for your keyword. Otherwise you simply don't exist for that word.

2) Your potential visitors must read the Title and Description that are listed in the search results, and must find it attractive and sufficiently compelling to click to your site.

3) Your visitors find valuable site content that helps them solve their problems, and so learn to trust you, and follow your recommendations, whatever that's a click on the link to an affiliate program, buying your product, subscribing to your newsletter, etc.

If you have developed the structure of your site properly, your search engine optimization work will be much easier and you'll never have to worry about the search engines, because their product is the quality of their results, and your pages help them make their product better...

Your pages are optimized for relevant keywords and deliver quality content to searchers.
No off-target keywords to suck in untargeted customers.
No page cloaking or invisible links or anything else that is not natural for a true content site.
No wasting your time on creating multiple versions of the same site, one for each major engine. Instead, focus on building one "best fit" site that scores well with most of the engines for most of your words. Then spend your time on creating another site.
No multiple doorway pages which are specially created as part of a search engine optimization campaign. The fact is that every page which is optimized to rank well, is acting as a "doorway" to your Web site.

Importance of Site ranking by SEO